Over the past decade, Vietnam has quietly become one of the most important furniture manufacturing hubs for US brands. Many buyers who once relied almost entirely on China are now diversifying their supply chains and choosing Vietnam for OEM production, attracted by competitive costs, strong craftsmanship, and improving logistics.

For US retailers and brands, Vietnam offers a unique balance of value and quality. Labor and production costs are generally lower than in many traditional manufacturing countries, yet factories have invested heavily in modern machinery and finishing lines to meet international standards. This combination makes Vietnam especially attractive for mid‑range and premium collections that need both design and durability.​

Another key reason for the shift is risk management. Depending on a single country for sourcing can create vulnerabilities when tariffs, shipping costs, or regulations suddenly change. By adding a reliable Vietnam furniture factory to their supplier list, US buyers spread their risk while maintaining consistent product quality.​

At Great Kingdom, we work with US brands from concept to mass production, supporting them with sampling, packaging development, and flexible order quantities. Our team in Vietnam focuses on clear communication, on‑time delivery, and transparent quality control so that US partners can confidently build long‑term programs.